The Moran family have been in the dry-cleaning business for over 40 years,
since Mike entered the business as a schoolboy in the early 1960's. In 1966 Mike and Pat launched their first dry-cleaners
in Hounslow, South-West London, with the flag-ship Chiswick shop opening two years later.
Additional outlets followed in Hounslow, Isleworth and Crystal Palace and
Mike rapidly became recognised not only for the quality of his technical dry-cleaning knowledge but for his innovative and
forward-thinking approach to the business.
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| Convenient 24/7 collection |
The major innovation was the Auto Valet 24-hour collection system, imported
from the USA and installed as the first of its kind in the UK in 1975. This step reflected the desire to improve the service
package traditionally offered to customers and to take advantage of the best technology available to the industry. It is also
very much indicative of the commitment to customer service that has remained a consistent theme throughout all Top Hat operations
over the years.
Their son Mike entered the business in 1985 and
although he benefitted from Mike and Pat’s experience, he soon developed his own high skill levels and trade knowledge.
Two years later Mike took over the operation and since then, for over 20 years now, Mike has provided top-class dry-cleaning
services to the West London area.
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| Another satisfied customer |
With such knowledge and experience underpinning the Top Hat business, the
Morans have regularly provided business advice to others either considering a move into dry-cleaning or to existing operators
seeking to improve their performance.
While Mike senior provides an unparalleled big picture view, Mike junior addresses
the day-to-day requirements of a successful dry-cleaning operation and brother Paul utilises his marketing background to round-out
the Moran consultancy package.
Dry-cleaners come and go, and over the years Top Hat has seen off numerous
competitors and pretenders and today are firmly established as the regions premier dry-cleaners. A 45-year trading history
suggests we’re doing something right, so if its advice you’re looking for, call Mike on 020 8995 9813 for an informal
introductory chat to assess how we may be able to help you develop a prosperous dry-cleaning business.
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